Tag:apertura de mercados

la importancia de la expansión empresarial.

La expansión empresarial es un proceso estratégico mediante el cual una empresa busca crecer en términos de alcance geográfico, diversificación de productos o servicios, adquisición de nuevos clientes o penetración en nuevos mercados. La importancia de la expansión empresarial radica en varios beneficios que pueden contribuir al desarrollo y éxito a largo plazo de una organización. Aquí se destacan algunos de estos aspectos:

  1. Crecimiento y Rentabilidad: La expansión permite a las empresas aumentar sus ingresos y, por ende, su rentabilidad. Al llegar a nuevos mercados o introducir nuevos productos, una empresa puede diversificar sus fuentes de ingresos y reducir la dependencia de un solo segmento de mercado.
  2. Aprovechamiento de Oportunidades de Mercado: La expansión permite a las empresas aprovechar oportunidades de mercado identificadas. Ya sea por la demanda de consumidores, cambios en la regulación o la presencia de nichos no explotados, la expansión puede ser una respuesta estratégica para capitalizar estas oportunidades.
  3. Competitividad: En un entorno empresarial cada vez más globalizado, la expansión puede ser esencial para mantener o mejorar la posición competitiva. Al ingresar a nuevos mercados, las empresas pueden competir con jugadores locales e internacionales, aprovechando sus fortalezas y capacidades.
  4. Desarrollo de Nuevas Habilidades y Conocimientos: La expansión a menudo requiere que las empresas adquieran nuevas habilidades y conocimientos, ya sea en términos de adaptarse a las preferencias culturales de nuevos mercados, cumplir con regulaciones específicas o entender las dinámicas económicas regionales. Este aprendizaje continuo puede fortalecer la empresa.
  5. Diversificación de Riesgos: La concentración geográfica o sectorial puede aumentar la vulnerabilidad de una empresa ante factores externos, como cambios en la economía o eventos inesperados. La expansión hacia nuevas áreas geográficas o la diversificación de productos puede reducir estos riesgos.
  6. Acceso a Recursos Estratégicos: La expansión puede ofrecer acceso a recursos estratégicos que no estén disponibles en el mercado de origen. Esto podría incluir talento especializado, materias primas específicas o tecnologías avanzadas.
  7. Aumento del Valor de la Marca: La presencia en nuevos mercados y el éxito en la expansión pueden contribuir al aumento del valor de la marca. Una empresa que demuestra capacidad para adaptarse y tener éxito en diferentes entornos se vuelve más atractiva para clientes y socios.
  8. Eficiencias Operativas: En algunos casos, la expansión puede generar eficiencias operativas al aprovechar economías de escala, compartir recursos o mejorar la eficiencia de la cadena de suministro.

Es importante destacar que la expansión empresarial también conlleva desafíos y riesgos, como la adaptación a nuevas culturas empresariales, la gestión de la complejidad organizativa y la competencia local. Por lo tanto, la planificación estratégica y la evaluación cuidadosa de las oportunidades y riesgos son esenciales antes de emprender cualquier iniciativa de expansión.

Press conference at the El Watan

Press conference in the newspaper EL WATAN after the closing of the forum, with the assistance of the Spanish press as well as the presence of the commercial director of Atlético de Madrid, Guillermo Moraleda and the director of External Relations of the Higher Sports Council ( CSD), Enrique Ramón, the company Dunas Travel through its CEO Attia Yamany, Granal Sport with Manuel Cueto and Carlos García representing Nasmeca

Honorable shirt delivery

Shows affection, admiration and mutual respect of two great professionals. Rufo Collado, representing the Granada CF, delivers the first team’s honor shirt to Nabil Almoukri, from Nasmeca, during the closing of the 2nd Sports Tourism Forum held in Cairo on March 26.

Nasmeca and Dunas Travel present new fashion project

Nasmeca and Dunas Travel present the new event to be developed soon in Cairo, Fashion Nas, a forum and fashion showroom aimed at the presentation and promotion of European fashion brands and designers in Egypt and Arab Countries.

Fashion Nas was presented to the Egyptian media, having an exceptional reception, at the 2nd Sports Tourism Forum held in Cairo on March 25 last.

Nasmeca at the 2nd International Sports Tourism Forum in Cairo

Nasmeca has been present as coordinator of the event and assistant at the 2nd International Sports Tourism Forum in Cairo through its CEO, Nabil Almoukri Santos and Carlos García.

At the event held in Cairo, in addition to Nasmeca, attended by more than 100 companies and media including the director of Formative Football of Granada CF, Rufo Collado, the Commercial Director of Atlético de Madrid, Guillermo Moraleda and the director of External Relations of the Superior Council of Sports (CSD), Enrique Ramón, Organized by the Ministry of Tourism of Egypt and the company Dunas Travel through its CEO Attia Yamany.

NASMECA ATTEND THE 2nd SPORTS TOURISM FORUM OF CAIRO

Nabil Almoukri and Carlos García attend the 2nd Sports Tourism Forum in Cairo (Egypt) as an integral part of the coordination, as well as to contribute to the development of future events scheduled for 2017 to continue with the commitment acquired from the promotion of business tourism in Egypt. The next event scheduled by Nasmeca to be held in September 2017 in Cairo is the FASHION NAS, fashion forum and showroom, which we will discuss shortly in the following press releases. There are also projects that we will present from other business sectors and that we will be commenting on as they are finished.

GRANADA C.F. CONFIRMS THE ASSISTANCE TO THE 2nd SPORTS TOURISM FORUM OF CAIRO

The football team of the 1st Spanish division, Granada CF, confirms its attendance to the 2nd Sports Tourism Forum of Cairo (Egypt) that will take place the following days 24-26 March 2017, through its Football Director Formative, Rufo Collado, who will hold a presentation at the Forum.

Pimentón de la Vera D.O.

PIMENTON DESIGNATION OF ORIGIN OF LA VERA

As a continuation of the bet that has been developing www.Nasmeca.com for the food sector, we announce a new agreement for the distribution and sale of Pimentón de La Vera, under the Protected Designation of Origin “Pimentón de la Vera”.

PIMENTÓN HISTORY

The pepper is a plant from South America introduced in our country after the conquest of the new world at the end of the fifteenth century. He found in the microclimate of our regions of the north of Cáceres the ideal conditions for its crop.

In the XIX it was established its cultivation for the manufacture of paprika from La Vera, whose process has survived to this day, practically intact.

The peppers collected by hand and carefully selected by the farmers of the area are dehydrated in dryers with ilex or oak firewood in a process that lasts for 10 or 12 days, which gives the paprika its unique characteristics of aroma, flavor and color stability.

After arriving at our facilities we proceed to the storage and selection of the peppers, to later proceed to their stoning and grinding.

THE ELABORATION

The Pimentón de la Vera, a genuinely handmade product, unique in concept and preparation, has had the pride of reaching the category of “Protected Designation of Origin” (Order APA / 4178/2005 of December 22).

With this distinction, the paprika gets the necessary qualification to give value to its excellent quality and preparation properties, very appreciated by the final consumer, who from now on, will have in his hands a product brimming with nature and flavor, selected under a rigorous quality control.

THE MILLING

In the first phase, the fruit is crushed and dried and without the peduncle or tail. The result of this process is stored in one of the compartments of the main hopper.

Subsequently, the mills are supplied with a system of augers. Once in the mill, which is equipped with two stones and controlling the temperature and level of friction of the same, it proceeds to its grinding and transfer (in closed circuit) by systems of augers and suction, back to the main hopper. This process is repeated four or five times until it is completely ground according to the criteria of the master miller.

As the last step of grinding, the paprika passes through Catalan stone for its total refinement, collecting in sacks for cooling and microbiological and quality analysis.

Finally, the paprika is introduced in a mixer where it is subjected to an ozonation process for the elimination of bacteria and for its subsequent sieving and packaging.

THE PRODUCT

The Pimentón de la Vera is traditionally appreciated for its direct consumption, as well as for the preparation of sausages.

Therefore, there are many peppers that, without being so, are said of La Vera. How to distinguish them from others?

Only the one that carries in its container the label of the Denomination of Origin “Pimentón de la Vera”, guarantees its origin.

Why?

Because this label is only granted to those peppers controlled by the Regulatory Council of the Denomination of Origin.

How is this control performed?

The Regulatory Council monitors and controls both the cultivation and the manufacturing process and provides numbered labels to the packaging industries, once the lots covered by the Designation of Origin have been qualified.

The Pimentón de la Vera, accredited by its numbered label, is also distinguished by its characteristics of aroma, flavor and color stability.

The aroma and flavor is obtained thanks to the traditional smoke drying system. The color stability is a consequence of the high degree of fixation of carotenes that is produced in the pepper throughout its cultivation in the La Vera microclimate and in the drying process.

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